Digital Marketing for Dunedin Businesses
Facebook Ads, Google Ads and websites for Dunedin and Otago trades — one of the best value advertising markets in the country, and one of the least contested.
Dunedin rewards businesses that show up consistently. Fewer local operators run proper paid campaigns than in the northern centres, so the cost of getting in front of people is low and a modest budget can carry a whole city. The city's older housing stock also means constant work: roofs, heating, insulation, rewires, bathrooms and villa renovations.
The city plus Otago
Most Dunedin trades will happily head to Mosgiel or Port Chalmers, and further out to Waikouaiti, Balclutha or Central Otago for the right job. We set radius and town-level targeting to reflect that — full coverage close to home, higher-value job types only further afield — so your phone rings about work worth driving to.
Cold, damp homes change the offer
A large share of Dunedin enquiries come down to warmth and weather-tightness: heat pumps, insulation, ventilation, roofing and joinery. Those campaigns land hardest heading into autumn, so where it suits your trade we time the spend around the seasons instead of spreading it evenly across the year.
What we run for Dunedin clients
- Facebook & Instagram Ads — the demand engine, targeted city and region.
- Google Ads — capturing the searches that are ready to book.
- Web design — fast, mobile-first sites built to convert.
- AI automation — instant replies so leads don't go cold on site.
What it costs to advertise in Dunedin
Two numbers: the ad spend that goes straight to Meta or Google, and our fee for building and running the campaigns. The ad spend is yours — we never mark it up or take a cut of the jobs it produces.
Around $300 a week is a sensible starting point and it buys more reach here than the same money would in Auckland. After the first week we can see what an enquiry actually costs for your trade and set the ongoing budget against how much work you want.
Start with the 1-week trial: you cover the ad spend, usually under $300 for the week, and we take nothing while we prove it works in Otago.
Areas we cover from a Dunedin campaign
Dunedin suburbs including St Clair, St Kilda, Mornington, Roslyn, Māori Hill, North East Valley, Green Island and Brockville, plus Mosgiel, Port Chalmers, Waikouaiti, Balclutha and the wider Otago towns.
Trades we work with in Otago
- Marketing for roofers — old roofs and southern weather.
- Marketing for builders — villa renovations and extensions.
- Marketing for electricians — rewires and heating.
- Marketing for plumbers — bathrooms and hot water.
- Marketing for painters — interior work through winter.
- Marketing for concreters — drives, paths and floors.
Different trade? Same approach. See how each channel works on our Facebook Ads, Google Ads and web design pages, or read the case studies.
Dunedin digital marketing FAQs
How much does digital marketing cost in Dunedin?
Two costs: the ad spend paid straight to Meta or Google, and our fee for running the campaigns. Dunedin is one of the cheaper markets in the country to advertise in, so a starting budget around $300 a week reaches a lot of people. During the 1-week trial you pay only the ad spend and Lighthouse takes nothing.
Is there enough demand in Dunedin for paid ads?
Yes — and far fewer local businesses run proper campaigns, so the cost of being seen is lower. Older housing stock across the city means steady renovation, roofing, heating, insulation and maintenance work.
Do you cover Mosgiel and the wider Otago area?
Yes. We set radius and town-level targeting so you get full coverage across Dunedin and can restrict Mosgiel, Port Chalmers, Waikouaiti, Balclutha and Central Otago to higher-value job types only.
How quickly do enquiries start?
Facebook and Instagram campaigns usually produce the first enquiries within days of going live. Google Ads can be same-day when people are already searching for your trade.
Is there a lock-in contract?
No. There is no lock-in contract on any Lighthouse account. If it stops working, you leave.
Want more work across Dunedin and Otago?
Claim the 1-week trialLet's talk Dunedin
Tell us your trade and how far you'll travel — we'll tell you what's realistic.