Marketing advice for New Zealand trades
Short, practical write-ups on what actually generates work — budgets, platforms, follow-up and the things most trade businesses get wrong.
Lead generation companies vs running your own ads: which is better for NZ trades?
Buying leads from a platform, hiring an agency, or running ads yourself — the real costs, the trade-offs, and how to decide which fits your business.
Read: Lead generation companies vs running your own ads: which is better for NZ trades?How to choose a marketing agency in NZ: 10 questions to ask first
Before you hand over a monthly retainer, ask these ten questions. They separate agencies that generate work from agencies that generate reports.
Read: How to choose a marketing agency in NZ: 10 questions to ask firstBuilders Crack tokens vs Lighthouse: two very different ways to buy work
Builders Crack sells shared leads through a token system. Lighthouse builds you your own lead engine with ads under your own brand. Here's how the two models actually compare for NZ trade businesses.
Read: Builders Crack tokens vs Lighthouse: two very different ways to buy workHow much should a NZ tradie actually spend on ads?
A practical way to set an ad budget for a New Zealand trade business, based on job value and how many jobs you can realistically take on.
Read: How much should a NZ tradie actually spend on ads?Facebook Ads vs Google Ads for trades: which comes first?
Both work, but they do different jobs. Here's how New Zealand trade businesses should decide where the first dollar goes.
Read: Facebook Ads vs Google Ads for trades: which comes first?Why your leads go cold (and the five-minute fix)
Most trade businesses don't have a lead problem, they have a follow-up problem. Here's what response speed actually does to your conversion rate.
Read: Why your leads go cold (and the five-minute fix)Want this done for you?
Tell us about your business and we'll tell you what we'd run.