Marketing & Lead Generation for HVAC & Air Conditioning in NZ

Air conditioning and refrigeration is another trade split in two. There is the emergency — the heat pump that died in a heatwave, the cool room that failed overnight, the office AC that quit before a client visit — where the customer needs someone today. And there is the planned work: heat pump upgrades, multi-split installs, commercial maintenance contracts, ventilation retrofits. The advertising for each is completely different, and most HVAC companies only run one or the other.

Google for the urgent jobs

When an AC unit stops working, people search first and call fast. We run tight Google Search campaigns on the phrases that signal an immediate need: air conditioning repair plus your city, heat pump not working, emergency refrigeration repair, commercial AC breakdown, plus every suburb you cover. Call-only ads are prioritised for mobile, ad scheduling matches your office hours, and every call is tracked so you know which searches are paying for themselves.

Meta for planned installs and upgrades

Nobody searches for a heat pump install until they have already decided they want one. That demand has to be created, which is where Facebook and Instagram work best. The most effective angle is cost clarity and comfort: what a quality heat pump install actually costs, how much a family can save on heating, why a cheap unit often costs more over five years. Pair that with a free in-home assessment or a fixed-price install offer and you get enquiries for jobs worth thousands, not just callouts.

Seasonality is your biggest lever

HVAC demand in New Zealand swings hard with the weather. Heating enquiries peak in late autumn and early winter; cooling enquiries spike in the first hot week of summer. We push budget ahead of those fronts — retargeting last year's visitors, refreshing creative, and tightening service-area targeting — so you are visible exactly when homeowners are uncomfortable. The companies that advertise year-round, even lightly, are the ones that own the rush when it arrives.

Commercial maintenance contracts

The most valuable HVAC work is often invisible: scheduled maintenance for offices, retail, restaurants, schools and body corporates. We run separate campaigns targeting facilities managers, property managers and business owners with messaging about compliance, downtime prevention and one contract covering all sites. The sales cycle is longer, but one signed contract can be worth more than a season of residential callouts.

What real results look like

What you'll need from your end

• Fast phone response. In a breakdown, the company that answers gets the job.
• Job photos and short clips. Before-and-after installs and clean unit shots keep creative fresh.
• Clear service areas. We target the suburbs you actually cover so leads are never an hour away.

We work with a limited number of HVAC and air conditioning companies per region so we are never bidding against our own clients. If your area is open, start with the 1-week trial — you cover the ad spend, usually under $300 for the week, and we take nothing while we prove it works.