Marketing & Lead Generation for Plasterers in NZ

Most plastering businesses are one phone call away from a quiet month. When the bulk of your work comes from two or three builders, a slow consent pipeline or a lost tender hits you immediately. Advertising is how you build a second stream that you control — homeowner repairs, renovations and small residential jobs that fill the gaps between contracts.

Two audiences, two campaigns

Builders and homeowners buy plastering completely differently. Builders care about availability, finish quality and whether you'll turn up on the promised day. Homeowners care about the ceiling crack, the patched wall after the sparky, or getting the lounge ready to paint. We run separate campaigns and separate messaging rather than trying to speak to both at once.

Google for repairs and urgent jobs

Searches like "plasterer near me", "GIB stopping" plus your city, "ceiling crack repair" and "plaster repair quote" are exactly the small, profitable jobs that fill dead days. We run a tight search campaign, exclude DIY and product searches, and track calls so you know what each job cost to win.

Meta for renovations and finish quality

Plastering is hard to photograph well, which is why almost nobody in the trade advertises on Facebook — and why it works. Short clips of a level-5 finish under a work light, a patched wall you can no longer find, or a quick explainer on why a bad stop shows up the moment the paint goes on all build trust fast with homeowners planning a renovation.

Winning builder contracts

We also run low-budget, tightly-targeted campaigns aimed at builders and project managers in your region, plus retargeting so your name keeps appearing to anyone who has visited your site. Contracts take longer to land, but one good builder relationship pays for a year of advertising.

What you'll need from your end

• Photos of finished work. Raking light shots show off a good finish better than anything.
• Fast replies. Repair enquiries go to the first plasterer who answers.
• Clear job minimums. So we filter out the tiny patch jobs if you don't want them.

We work with a limited number of plastering businesses per region so we're never bidding against our own clients. If your area is open, start with the 1-week trial — you cover the ad spend, usually under $300 for the week, and we take nothing while we prove it works.