Marketing & Lead Generation for Electricians in NZ

Electrical is a trade of two halves. There is the reactive work — a dead circuit, a tripping RCD, a fault before a rental inspection — where the customer is searching right now and the winner is whoever answers the phone. And there is the planned work — rewires, switchboard upgrades, EV charger installs, LED retrofits, new build fit-outs — where the customer takes their time and compares. The two need completely different advertising, and most electricians run neither properly.

Google for the urgent jobs

For reactive work we run tight Google Search campaigns on the phrases that signal a problem right now: electrician near me, emergency electrician plus your city, power out one room, RCD keeps tripping, plus every suburb you service. Call extensions are on, call tracking is on, and ad scheduling matches when someone can actually pick up. These jobs are small individually but they are steady, and they seed the relationship for the larger work later.

Meta for the planned, higher-value work

Nobody wakes up searching for a switchboard upgrade. That demand has to be created, which is what Facebook and Instagram are for. The angle that consistently works is safety framed plainly: what an old ceramic fuse board actually means for a family in 2026, what an unprotected circuit looks like when it fails, why insurers care. Pair that with a fixed-price upgrade offer and a free safety check, and you get enquiries for jobs worth thousands rather than a $180 callout.

EV chargers are the growth line

EV charger installation is the fastest-growing electrical category in New Zealand and most homeowners have no idea who to call. We build a dedicated page and campaign for it — indicative pricing, what determines the cost, load capacity, how long it takes, which chargers you install — and target new EV owners in your service area. It is a clean, well-defined job with a predictable margin and very little competition for the keywords in most regions.

Commercial and maintenance contracts

If you want ongoing commercial work rather than one-off residential jobs, the targeting shifts to business decision makers, property managers and facilities roles, with messaging about compliance testing, scheduled maintenance and one number to call for multiple sites. Longer sales cycle, far more valuable when it lands.

The unglamorous multipliers

• Google Business Profile. Reviews and photos drive local visibility more than anything else.
• Answer speed. Missed calls are lost jobs. A simple auto-text back recovers a surprising number.
• Rebooking. Your existing customer list is the cheapest source of work you have.

We work month to month with no lock-in, and we will happily start with the 1-week trial so you can see the quality of the enquiries before committing to anything.