Marketing & Lead Generation for Tilers in NZ

Tiling is one of the most visual trades there is, and that is a huge advantage online. A finished bathroom, a crisp herringbone splashback or a large-format tiled patio stops the scroll in a way most trades can only dream of. The problem is that very few tilers use it. Most rely on word of mouth from builders and renovation companies, which is steady until one of those relationships dries up.

Where tiling work actually comes from

There are three buyers for your time and each needs different advertising. Homeowners doing a bathroom or kitchen renovation are searching and scrolling, and they respond to photos and price clarity. Builders and renovation companies want reliability and availability more than anything else. Commercial fit-out contractors want capacity, compliance and a tidy quote. We usually start with homeowners because that is where the margin is, then add the trade side once the pipeline is steady.

Meta ads: let the work sell itself

Facebook and Instagram are built for this trade. Short before-and-after clips of a bathroom strip-out through to grout, close-ups of tricky cuts, and simple posts about what a full bathroom retile costs in your city consistently outperform polished studio ads. We target homeowners in your service area, in the age and home-ownership brackets that actually renovate, and we send them to a page that asks for photos and a rough budget so you can quote without three site visits.

Google: catch the ones already looking

When someone types "tiler near me", "bathroom tiling" plus their suburb, or "waterproofing and tiling quote", they are days away from booking. Those searches are lower in volume than Meta reach but convert hard. We keep the campaigns tight, exclude DIY and tile-supply searches, and track every call so you can see which terms pay.

Waterproofing is your best upsell angle

Most homeowners do not know that waterproofing is a separate, code-critical job — and that a cheap tiler who skips it will cost them a rebuild. Ads that explain this position you as the safe choice rather than the cheap one, and they let you quote a higher-value job without arguing over rate per square metre.

What you'll need from your end

• Photos and short clips. Even phone footage works. Fresh visuals keep costs down.
• A quick reply. Renovation enquiries go to whoever answers first.
• Clear service area. We only advertise where you're happy to travel.

We work with a limited number of tiling businesses per region so we're never bidding against our own clients. If your area is open, start with the 1-week trial — you cover the ad spend, usually under $300 for the week, and we take nothing while we prove it works.