Marketing & Lead Generation for Roofers in NZ

Roofing is one of the best trades in the country to advertise. The jobs are high value, the decision is urgent once a roof starts leaking, and most homeowners have no idea who to call. The catch is that the market is seasonal, competitive and full of lead-selling middlemen charging you $80 a pop for an enquiry that four other roofers received at the same time. We build you a pipeline you own instead.

What works for roofing right now

The single best-performing offer we run for roofers is the free roof health check. It is low commitment for the homeowner, it gets you on site, and once you are on the ladder photographing corroded fixings and failed flashings, the conversation changes entirely. Roughly one in three of those inspections turns into quoted work for the clients we run this for.

Creative matters enormously in this trade because the results are so visual. A drone pass over a rusted Wellington roof cutting to the same roof in new Colorsteel does more selling in eight seconds than any amount of copy. We help you capture those pairs on every job so the ad account never runs out of fresh material — and roofing creative fatigues fast, so that library is what keeps costs down month after month.

Weather is your demand signal

Southerly fronts, hail, and the first big autumn rain after a dry summer all spike roofing searches. We watch the forecast and push budget hard in the 48 hours after a storm rolls through your region, when leak enquiries are at their peak and homeowners are actively ringing around. Conversely we ease off in the flat weeks rather than burning spend for the sake of it.

Search captures the emergencies

Alongside Meta we run tight Google Search campaigns for roof leak repair, roof replacement cost, re-roofing, and your city and suburb names. Those searchers are ready now. We keep the keyword set narrow, exclude the DIY and jobs traffic, and route calls straight to whoever is answering the phone that day, with call tracking so you can see exactly which searches turn into work.

Real numbers from a Wellington roofing client

For Wellington Lightweight Roofing we generated 100+ qualified leads from $1,315 of ad spend — around $82 per lead, against average job values many multiples of that, and more than $220,000 of quoted work value tracked through the pipeline. Those figures come from a straightforward setup run consistently, not from anything exotic.

What you'll need from your end

• Someone to answer the phone. Leads go cold within the hour. Speed wins roofing jobs.
• Photos from site. Two minutes on each job keeps the creative pipeline full.
• Capacity to quote. There is no point turning the tap on if quotes take three weeks.

We work with a limited number of roofers per region so we are never running two clients against each other in the same auction. If your area is available, start with the 1-week trial: you cover the ad spend, usually under $300 for the week, and we take nothing while we prove it works.